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The Chinese Gaze

Imaging Europe in Travel Magazines

Bibliographic Data

ID12974385
AuthorsJulio Aramberri (Hoa Sen University, corresponding author), Chunmei Liang (0000-0003-1639-7543, Dongbei University of Finance and Economics)
Year2012
Volume8
Issue3
Pages284-301
Publication date2012-07-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of China Tourism Research (JOURNAL)
Journal identifiersISSN: 1938-8160 • E-ISSN: 1938-8179
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/19388160.2012.704248
OpenAlexW1579172978
LanguageEN
Citations received8
References cited17

Growing attention has been paid in the general tourism literature to destination imaging and branding. Usually the literature refers to images of developing destinations among international travelers from developed countries and ignores the increasing number of tourists from developing countries and their images of destinations abroad. This article takes a different tack in analyzing how three Chinese travel magazines present Europe to their audiences. Reverse analysis suggests that these consumer media pattern Europe in a way similar to that in which most Western media portray exotic destinations. Additionally it examines how such a benchmark is adapted to the idiosyncratic expectations of the local audience

Advertising · Business · China · Destinations · Gaze · Political science · Tourism · Tourist destinations · Computer Science · Diverse Aspects of Tourism Research · International Business and FDI · Media, Gender, and Advertising · Artificial Intelligence · Marketing

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Unique citing works8
Citations per year0,67
Citation span2014 - 2024 (11)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 8

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