A Value, Affective Attitude, and Tourist Behavioral Intention Model

Bibliographic Data

ID12974530
AuthorsMimi Li (0000-0002-6705-5167, Hong Kong Polytechnic University), Liping A Cai (0000-0003-3346-906X, Purdue University West Lafayette), Shangzhi Qiu (0000-0002-5673-4914, Purdue University West Lafayette, corresponding author)
Year2016
Volume12
Issue2
Pages179-195
Publication date2016-04-02
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of China Tourism Research (JOURNAL)
Journal identifiersISSN: 1938-8160 • E-ISSN: 1938-8179
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/19388160.2016.1225620
OpenAlexW2520681246
LanguageEN
Citations received4
References cited64

Considered as having a great impact on consumer behavior, value has received limited empirical attention. Moreover, the effects of values that influence tourist behavior have also received limited empirical attention. The current study aims to investigate the influence of value on affective attitude and behavioral intention toward tourism destinations. The survey, operated on outbound Chinese tourists, indicated that values, both internal and external, had significant impacts on tourist behavioral intention toward destinations. Nonetheless, only internal value exerts a significant influence over the affective attitude of tourists toward visiting destinations. The relationship between external value and tourist attitude was not significant. Practical and theoretical implications are also discussed

Advertising · Business · Consumer behaviour · Destinations · Empirical research · Geography · Tourism · Tourist destinations · Value (mathematics · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Diverse Aspects of Tourism Research · Psychology · Social Psychology · Marketing

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