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The Sceptics' Challenge for Sustainable Tourism in the Southwest China Biodiversity Hotspot

A Choice Experiment Approach

Bibliographic Data

ID12974716
AuthorsJiong Yan (0000-0003-1206-1540, corresponding author), Jan Barkmann (0000-0001-7751-3435), Anne‐kathrin Zschiegner, Rainer Marggraf
Year2008
Volume4
Issue1
Pages3-21
Publication date2008-08-01
Open AccessNo
TypeARTICLE
VenueJournal of China Tourism Research (JOURNAL)
Journal identifiersISSN: 1938-8160 • E-ISSN: 1938-8179
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/19388160802099428
OpenAlexW1851558351
LanguageEN
Citations received2
References cited48

To identify opportunities and challenges for sustainable tourism in southwest China, this study investigated domestic consumer attitudes and economic preferences on sustainable tourism services (STS) regarding destinations in the southwest China mountains, one of 25 global biodiversity hotspots, and a focus area of Chinese tourism development. Factor analysis revealed three main attitude dimensions: in favor of sustainability, concern for losing tourism opportunities, and sceptical attitude towards sustainable tourism services. Only sceptical attitude was (negatively) correlated with preferences for STS (p = 0.001). The supportive attitudes toward sustainable tourism currently do not translate into sustainable consumption and production opportunities, as sceptical notions regarding the effectiveness of STS prevail. Carefully targeted marketing strategies may be called for that address the scepticism regarding sustainable tourism services. 本文以中国旅游重点发展地区、全球25个生态热点地区之一的中國西南山地生态热点地区为例,研究中国消费者对可持续旅游服务的态度和经济偏好,以确定中国西南地区的旅游发展机遇和挑战。因子分析给出了3种主要的态度维度,包括支持可持续旅游发展、担心丧失旅游机遇以及对可持续旅游服务抱怀疑态度。三种态度中只有怀疑态度与可持续旅游服务呈(负)相关(P = 0.001)。正因为中国人对可持续旅游服务的效度普遍抱怀疑态度,目前支持的态度仍未能转化为可持续消费和生产机会。应实行审慎而具针对性的市场策略来消除对可持续旅游服务的疑虑

Biodiversity · Biodiversity hotspot · Business · China · Destinations · Economics · Ecotourism · Environmental resource management · Geography · Natural resource economics · Political science · Skepticism · Sustainability · Sustainable consumption · Sustainable development · Sustainable tourism · Tourism · Tourism geography · Economic and Environmental Valuation · Environmental Education and Sustainability · Environmental Sustainability in Business · Ecology · Marketing

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Citations per year0.14
Citation span2012 - 2012 (1)
Highly citedNo

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