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An Examination of Potential Chinese Tourists’ Multi-sensory Images of the United Kingdom

Bibliographic Data

ID12974751
AuthorsHanqun Song (0000-0001-7081-5393, University of Huddersfield, corresponding author)
Year2021
Volume18
Issue5
Pages913-927
Publication date2021-01-27
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of China Tourism Research (JOURNAL)
Journal identifiersISSN: 1938-8160 • E-ISSN: 1938-8179
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/19388160.2021.1877860
OpenAlexW3123177058
LanguageEN
Citations received2
References cited32

This study examines potential Chinese tourists’ multi-sensory images of the UK and their information sources. Interviews with 25 potential Chinese tourists in China reveal that visual images dominate multi-sensory images, and that autonomous sources, such as news reports and textbooks, are key information agents. The relationship between multi-sensory images and information sources is also examined, showing that organic agents are associated particularly with the tactile sense. This study enriches knowledge of multi-sensory images, and especially of information sources that shape potential tourists’ multi-sensory images. Understanding the content of multi-sensory images of the UK and their information sources may help British tourism marketers to understand existing images and identify potential marketing channels, including information sources, through which to promote the UK in China

Advertising · Business · Cognitive psychology · Computer vision · Sensory system · Computer Science · Culinary Culture and Tourism · Diverse Aspects of Tourism Research · Museums and Cultural Heritage · Psychology · Artificial Intelligence · Marketing

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Unique citing works2
Citations per year2
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 2

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