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Qualitative Quotes

The Prevalence and Effects of Survey Respondent Exemplars in Political News Coverage

Bibliographic Data

ID12977211
AuthorsBen Gaskins (Lewis & Clark College), Jason Barabas (0000-0002-4083-8428, Stony Brook University), Jennifer Jerit (0000-0002-7982-9959, Stony Brook University, corresponding author)
Year2019
Volume25
Issue1
Pages96-114
Publication date2019-06-03
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueThe International Journal of Press/Politics (JOURNAL)
Journal identifiersISSN: 1940-1612 • E-ISSN: 1040-1620
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/1940161219851071
OpenAlexW2948780544
LanguageEN
Citations received6
References cited31

National newspapers regularly report on public opinion as part of their political coverage. In addition to covering aggregate survey trends, journalists occasionally conduct follow-up interviews with respondents from those surveys to present the views of real people in news stories. The practice of reporting these “qualitative quotes” has existed for decades, yet, there has been little scrutiny of the voices that appear in news stories or their effect on public opinion. We examine this phenomenon in the context of the United States with a historical examination of New York Times stories and other major U.S. outlets that contain polling information and follow-up interviews. Consistent with past work on exemplars, there is considerable evidence for the nonrandom nature of the people invited to comment for news stories. In particular, the use of qualitative quotes reinforces some of the biases that exist in news sourcing more generally. Finally, we demonstrate in an experiment that qualitative quotes influence policy attitudes as least as much as aggregate polling figures

Advertising · Business · Context (archaeology · Media studies · Newspaper · Political science · Politics · Polling · Public opinion · Public relations · Qualitative research · Respondent · Scrutiny · Social science · Sociology · Electoral Systems and Political Participation · History · Law · Social Media and Politics · Survey Methodology and Nonresponse

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Unique citing works6
Citations per year0,86
Citation span2019 - 2025 (7)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 6

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