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Rally and Recalibrate

Political Dynamics of Audience Expectations of Journalism During Times of Crisis

Bibliographic Data

ID12977337
AuthorsClaire Roney (University of Vienna, corresponding author), Daniel Wiesner (0009-0000-0018-3562, University of Vienna), Andreas Riedl (0000-0003-3522-9094, Ludwig-Maximilians-Universität München), Jakob-Moritz Eberl (0000-0002-5613-760X, University of Vienna)
Year2025
Publication date2025-10-03
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueThe International Journal of Press/Politics (JOURNAL)
Journal identifiersISSN: 1940-1612 • E-ISSN: 1040-1620
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/19401612251375203
OpenAlexW4414806939
LanguageEN
References cited71

This study examines how the evolving conditions of the COVID-19 pandemic shaped audience expectations of journalism in Austria. Traditionally defined by roles such as Informer and Watchdog , journalists adapted to new roles during the crisis, including Collaborator with health officials, Science Communicator , and Fact-Checker . Drawing on data from three waves of the Austrian Corona Panel Project with approximately 1,500 participants per wave, we analyze audience expectations of nine journalistic roles. Our findings show strong support for emerging roles like the Fact Checker and Science Communicator , highlighting the demand for accurate information and scientific clarity. However, audience expectations fluctuated significantly over time, reflecting shifts in public trust and the diminishing rally-around-the-flag effect. These results underscore the volatility and context-dependency of audience demands during crises, emphasizing the need for journalism to remain adaptable in rapidly changing environments

Audience measurement · Audience participation · Audience response · Dynamics (music · Journalism · Politics · Public opinion · Target audience · Media Influence and Politics · Media Studies and Communication · Social Media and Politics

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