Framing the image of Russia in the British media during the World Cup 2018

Bibliographic Data

ID12977940
AuthorsNadezhda Ozornina (0000-0002-8637-9394, National Research University Higher School of Economics, corresponding author), Alexander Mannin (National Research University Higher School of Economics)
Year2020
Volume12
Issue2
Pages121-136
Publication date2020-05-03
Open AccessNo
TypeARTICLE
VenueRussian Journal of Communication (JOURNAL)
Journal identifiersISSN: 1940-9427 • E-ISSN: 1940-9419
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/19409419.2020.1823563
OpenAlexW3089721646
LanguageEN
Citations received6

The research is focused on the problem of the ambiguity in the perception of Russia in the British media during the 2018 FIFA World Cup and based on the competing frames theory by J. Druckman. The content analysis of 751 articles about Russia from the British broadsheets and tabloids was conducted to highlight five frames: ‘Russia as the enemy of Great Britain,’ ‘Russia as the potential partner of Great Britain,’ ‘Russia as the unsafe state,’ ‘Russia as the worthy host of the World Cup,’ ‘Russia as a country with a rich culture.’ The results show that negative perception of Russia prevails in the British media field, especially in the broadsheets. Despite the slight positive dynamics during the World Cup, by the end of the games, the frequency of frames returns to pre-championship values. The research contributes to the development of competing frames theory and allows testing the frame strength criteria

Adversary · Advertising · Ambiguity · Business · Computer security · Framing (construction · Media studies · Perception · Political science · Sociology · Computer Science · Discourse Analysis and Cultural Communication · History · Language, Communication, and Linguistic Studies · Psychology · Sociopolitical Dynamics in Russia

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