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Foreign ministry’s spokesperson in public diplomacy

A case of Russia

Bibliographic Data

ID12977968
AuthorsOlga Krasnyak (0000-0002-0098-5191, National Research University Higher School of Economics, corresponding author)
Year2020
Volume12
Issue2
Pages155-170
Publication date2020-05-03
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueRussian Journal of Communication (JOURNAL)
Journal identifiersISSN: 1940-9427 • E-ISSN: 1940-9419
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/19409419.2020.1780630
OpenAlexW3036682335
LanguageEN
Citations received5
References cited36

This article discusses the role of spokesperson in Russia’s Ministry of Foreign Affairs (MFA). A spokesperson’s official role in frontline diplomacy is viewed and analyzed through the lens of public diplomacy to promote a nation-state’s foreign policy when engaging with foreign audiences and influencing public opinion. This article first investigates the history and approaches for Soviet-acting spokespersons who primarily targeted Americans and Western Europeans through the media and TV, although in accordance with mutually accepted conditions of hosting states. The article then assesses changes in world politics and communication technologies and evaluates the digital public diplomacy dimension that has shaped the spokesperson’s communication strategies. Finally, the article evaluates current Russian MFA spokesperson Maria Zakharova’s responsibilities and identifies the strategies she embraces when communicating with targeted audiences. The article concludes that the role of a spokesperson in Russian public diplomacy is increasingly prominent and has moved far beyond a mouthpiece

Christian ministry · Diplomacy · Foreign policy · Ministry of Foreign Affairs · Political science · Politics · Public Diplomacy · Public opinion · Public relations · Sociology · State (computer science · Law · Media Studies and Communication · Public Administration · Public Relations and Crisis Communication · Social Media and Politics

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Unique citing works5
Citations per year1
Citation span2021 - 2026 (6)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 5

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