Culture jamming the ‘corporate assault’ on schools and children
Bibliographic Data
| ID | 13005808 |
|---|---|
| Authors | Darren Powell (0000-0002-2158-3474, University of Auckland, corresponding author) |
| Year | 2018 |
| Volume | 8 |
| Issue | 4 |
| Pages | 379-391 |
| Publication date | 2018-12-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Global Studies of Childhood (JOURNAL) |
| Journal identifiers | ISSN: 2043-6106 • E-ISSN: 2043-6106 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/2043610618814840 |
| OpenAlex | W2903555470 |
| Language | EN |
| Citations received | 4 |
| References cited | 24 |
In contemporary times, organisations across all sectors of society have been encouraged to collaborate and be ‘part of the solution’ to childhood obesity. This has led to a proliferation of anti-obesity/healthy lifestyles programmes that are funded, devised and implemented by private sector players (e.g. McDonald’s, Nestlé) in schools across the globe. This corporate-friendly version of education attempts to erode the democratic purposes of public education, and at the same time, shape children as consumers. Drawing on the Foucauldian notion of the governmental assemblage, I argue that culture jamming techniques, such as pranking and détournement , may act as tactics within a broader critical pedagogy of consumption that both challenges and counter-exploits this new ‘brand’ of education and corporation. Culture jamming provides an opportunity to develop students and teachers as counter-political agents: those that contest anti-politics, create new truths, unmask corporate interests and ‘unsettle’ the corporatised education assemblage
Assemblage (archaeology · Consumption (sociology · CONTEST · Corporation · Democracy · Globe · Media studies · Neoliberalism (international relations · Political science · Politics · Public relations · Social science · Sociology · Critical and Liberation Pedagogy · Law · Posthumanist Ethics and Activism · Psychology · Youth Education and Societal Dynamics
Michel Foucault, philosopher
The Will to Improve
The Gift of Education
Knowledge and Critical Pedagogy
Global Education Inc.
Understanding health and illness
Anti-Politics Machine
Analytics of the Modern
No Logo
The Subject and Power
Critical Pedagogies of Consumption
Powers of Freedom
Exergaming,’ corporate interests and the crisis discourse of childhood obesity
Governing the (un)healthy child-consumer in the age of the childhood obesity crisis
The ‘will to give’
Culture Jamming
Health education
School trouble
Mixing Pop (Culture) and Politics
A thousand plateaus
Uniting Critical Theory and Public Policy to Create the Reflexively Defiant Consumer
Mobilizing the Consumer
Governing economic life
Practices of assemblage and community forest management
| Unique citing works | 4 |
|---|---|
| Citations per year | 2 |
| Citation span | 2024 - 2026 (3) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 4 |