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Resisting the commodification of intimate life? Paternal love, emotional bordering and narratives of ambivalent family consumerism from Scottish and Romanian fathers

Bibliographic Data

ID13009656
AuthorsAlexandra Macht (Oxford Brookes University, corresponding author)
Year2018
Volume9
Issue2
Pages303-319
Publication date2018-11-03
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueFamilies Relationships and Societies (JOURNAL)
Journal identifiersISSN: 2046-7435 • E-ISSN: 2046-7443
PublisherPolicy Press (PUBLISHER • GB)
DOI10.1332/204674318x15384702551202
OpenAlexW2899187729
LanguageEN
Citations received4
References cited26

Romantic love has been conceptualised as an emotional resource that promotes consumerism, by deeply affecting the creation of the modern self (Illouz, 2012). Simultaneously, both research and media discourses present the modern ‘good’ father’s role as one of enhanced intimacy (Dermott, 2008), and one in which fathers’ experiences of paternal love are routinely overlooked. I argue that paternal love as a different form of love than romantic love can resist commodification to a certain extent. Based on data from 47 qualitative interviews with Scottish and Romanian fathers, I argue that involved fathers have an ambivalent relationship to consumerism. Far from uniformly adopting it, data reveal that fathers resist it by focusing on the emotional value of gifts and developing their children’s warmth and confidence (încredere in sine).1 This happens in a social context where fathers shift emotionally between love and stoicism as they flexibly adopt either an intimate or provider role according to different contexts. Exploring paternal love is important in understanding how fathers, in relation to their children, not only participate but can also resist the commodification of their intimate lives, and can contest the general discourse of the commodification of love

Ambivalence · Art · Commodification · Consumerism · Context (archaeology · Literature · Narrative · Political science · Psychoanalysis · Romance · Sociology · Gender Roles and Identity Studies · Gender Studies · Gender, Feminism, and Media · Historical Studies on Reproduction, Gender, Health, and Societal Changes · History · Psychology · Social Psychology

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Unique citing works4
Citations per year0.57
Citation span2019 - 2026 (8)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 4

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