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Using short message (SMS) and multimedia messaging (MMS) to encourage positive parent–child engagement around literacy and language development

Bibliographic Data

ID13012160
AuthorsSarah Pila (0000-0002-8070-5929, Northwestern University, corresponding author), Alexis R Lauricella (0000-0001-8305-1556, Erikson Institute), Ellen Wartella (0000-0001-6687-5422, Northwestern University)
Year2018
Volume7
Issue2
Pages265-285
Publication date2018-12-22
Open AccessYes
TypeARTICLE
VenueMobile Media & Communication (JOURNAL)
Journal identifiersISSN: 2050-1579 • E-ISSN: 2050-1587
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/2050157918812224
OpenAlexW2905713036
LanguageEN
Citations received3
References cited31

Research on language development suggests that children from low-income families hear nearly 30 million words less than their higher income counterparts (Hart & Risley, 1999). This paper explores parent perceptions and attitudes toward two mobile interventions (Text4baby and Univision Contigo) designed to support parents’ engagement with their young children as a way of reducing the language gap and improving child outcomes. We conducted eight focus groups with parents who were users of either service. Using general inductive analysis of the transcript data, we found that parents enrolled in the Text4baby service were relatively unaware of the video text messages and almost never clicked the links. Univision Contigo users, on the other hand, more frequently recalled seeing videos encouraging parent–child interaction and particularly liked that these videos came as multimedia messages (MMS). We interpret findings through a social cognitive theory lens and provide recommendations for incorporating video into parent-targeted mobile interventions

Developmental psychology · Focus group · Internet privacy · Language acquisition · Language development · Literacy · Mathematics education · Medical education · Multimedia · Pedagogy · Perception · Psychological intervention · Service (business · Short Message Service · Social media · Sociology · Text messaging · World Wide Web · Child Development and Digital Technology · Computer Science · ICT in Developing Communities · Medicine · Mobile Learning in Education · Psychology

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Citations per year1
Citation span2023 - 2025 (3)
Highly citedNo

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