Luxury Brands in China and India
Bibliographic Data
| ID | 13014170 |
|---|---|
| Authors | Thomaï Serdari (0009-0009-7976-5594, New York University, corresponding author) |
| Year | 2017 |
| Volume | 4 |
| Issue | 1 |
| Pages | 93-100 |
| Publication date | 2017-01-02 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Luxury (BOOK_SERIES) |
| Journal identifiers | ISSN: 2051-1817 • E-ISSN: 2051-1825 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/20511817.2017.1279835 |
| OpenAlex | W2597687305 |
| Language | EN |
As the business world’s obsession with data and metrics continues, Atwal’s and Bryson’s Luxury Brands in China and India reminds us that none of it can be interpreted outside of context. Thoroughly
Advertising · Archaeology · Business · China · Commerce · Context (archaeology · Geography · Consumer Behavior in Brand Consumption and Identification · Securities Regulation and Market Practices · Marketing
| Highly cited | No |
|---|