Kapferer on Luxury Brands Can Grow Yet Remain Rare
Bibliographic Data
| ID | 13014180 |
|---|---|
| Authors | Thomaï Serdari (0009-0009-7976-5594, New York University, corresponding author) |
| Year | 2015 |
| Volume | 2 |
| Issue | 2 |
| Pages | 127-132 |
| Publication date | 2015-07-03 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Luxury (BOOK_SERIES) |
| Journal identifiers | ISSN: 2051-1817 • E-ISSN: 2051-1825 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/20511817.2015.1099351 |
| OpenAlex | W2322985226 |
| Language | EN |
| Citations received | 1 |
Even a quick look at book lists in the business and professional design fields (including marketing, fashion, interior design, visual merchandizing among others) is enough for one to realize that n
Advertising · Business · Commerce · Computer Science · Consumer Behavior in Brand Consumption and Identification · Marketing
| Citations per year | 0.33 |
|---|---|
| Citation span | 2023 - 2023 (1) |
| Highly cited | No |