The Visual Luxury Consumer
Louis Vuitton, Hermès, Maison Schiaparelli
Bibliographic Data
| ID | 13014190 |
|---|---|
| Authors | Joanne Armitage (0000-0002-5533-197X, University of Southampton, corresponding author) |
| Year | 2023 |
| Volume | 10 |
| Issue | 3 |
| Pages | 119-133 |
| Publication date | 2023-09-02 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Luxury (BOOK_SERIES) |
| Journal identifiers | ISSN: 2051-1817 • E-ISSN: 2051-1825 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/20511817.2023.2300229 |
| OpenAlex | W4390768572 |
| Language | EN |
| References cited | 12 |
The luxury consumer is one of the most celebrated concepts in what is known as luxury brand management. However, this study of the associations between the visual, luxury, and the consumer offers new possibilities for thinking about the contemporary visual culture of luxury brands such as Louis Vuitton, Herm es, and Maison Schiaparelli. The article guides readers through issues at the heart of work on the luxury consumer, including the visual luxury consumer as practitioner, as an expert who uses their visual knowledge as part of their luxury consumption. What becomes apparent is that work on the luxury consumer is impossible to ignore for anybody who is serious about contemporary visual culture, and this investigation provides an ideal critical introduction to a wide variety of texts and topics related to luxury and consumption
Advertising · Aesthetics · Art · Business · Consumer Culture · Consumption (sociology · Luxury goods · Sociology · Visual arts · Cinema and Media Studies · Cultural Studies and Postmodernism · Visual Culture and Art Theory · Marketing
| Citation velocity | historical |
|---|---|
| Highly cited | No |