Politicizing motorcycles
Racialized capital of technology, techno-Orientalism and Japanese temporality
Bibliographic Data
| ID | 13014752 |
|---|---|
| Authors | Esperanza Miyake (0000-0001-5504-7648, Manchester Metropolitan University, corresponding author) |
| Year | 2016 |
| Volume | 2 |
| Issue | 2 |
| Pages | 209-224 |
| Publication date | 2016-07-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | East Asian Journal of Popular Culture (JOURNAL) |
| Journal identifiers | ISSN: 2051-7084 • E-ISSN: 2051-7092 |
| Publisher | Intellect (PUBLISHER • GB) |
| DOI | 10.1386/eapc.2.2.209_1 |
| OpenAlex | W2529017497 |
| Language | EN |
| References cited | 11 |
This article politicizes the racialization of motorcycles and critically examines the representation and material consumption of Japanese raciality and technology through motorcyclic discourses. First, referring to online discourses surrounding Harley-Davidson and Japanese motorcycles, I argue that these essentialize and racialize motorcycles, which in turn, through their material consumption, become a technology for classifying, racializing and organizing sociocultural systems of western cultural hegemony. I suggest the term racialized capital of technology as a way of examining and politicizing the ideological-material intersection of racialized technology. Second, through an analysis of Honda’s contemporary advertising discourse (United Kingdom, United States, Japan, World websites), I focus further on the racialization of technology by exploring the ways in which Japan is temporalized through technology. I re-think techno-Orientalist ideas on the future and technology as being ‘Japanized’ and, instead, explore the Japanization of the past through technology, or the historicization of Japanese technology. I argue that Honda’s dual connectivity to the past and the future marks a destabilization of techno-Orientalist discourses of Japan and technology, providing a counter-narrative against western cultural hegemony. However, I am also critical of such discourses and consider some of the historical and ontological tensions surrounding the representation of Japan and technology, relating these to Japanese temporal imperialism and capitalism
Capitalism · Consumption (sociology · Cultural hegemony · Epistemology · Hegemony · Ideology · Islamophobia · Media studies · Orientalism · Political science · Politics · Race (biology · Racialization · Social science · Sociology · Temporality · Asian Culture and Media Studies · Gender Studies · History · Japanese History and Culture · Law
Club cultures
Spaces of Identity
Routledge Handbook of Japanese Culture and Society
Trump(et)ing Identities
Revisiting America's Occupation of Japan
Anti-racism, deconstruction and ‘overdevelopment’
Techno‐Orientalism and media‐tribalism
Nation, Race, and Affect
Introduction
Subcultures of Consumption
Black'' Cultural Capital, Status Positioning, and Schooling Conflicts for Low-Income African American Youth
| Highly cited | No |
|---|