On the transactional ecosystems of digital media

Bibliographic Data

ID13019708
AuthorsVincent Manzerolle (0000-0001-6652-3179, University of Windsor, corresponding author), Allison Wiseman (0000-0001-6762-5396, University of Windsor)
Year2016
Volume1
Issue4
Pages393-408
Publication date2016-11-16
Open AccessYes
TypeARTICLE
VenueCommunication and the Public (JOURNAL)
Journal identifiersISSN: 2057-0473 • E-ISSN: 2057-0481
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/2057047316679418
OpenAlexW2550712588
LanguageEN
Citations received5
References cited18

This article contributes a framework for understanding the convergence of two ‘transactional ecosystems’ or, put differently, the convergence of two types of currency: money and attention. The former is represented in the push to make commercial transactions ubiquitous and seamless (e.g. as in mobile payment systems), while the latter is represented by theories of the ‘attention economy’ and subsumed in the ‘attention and engagement’ metrics that currently shape the production and distribution of content on digital and mobile platforms. The means of communication and commerce, of payment and attention, are increasingly wedded together in the same device or platform implying that how we pay for things is bound up with ‘the things to which we attend’. Drawing on literature on the political economy of media, this article provides historical and theoretical contexts for this convergence, offers some paradigmatic examples alongside industry analysis and concludes by raising potential concerns emerging from its current trajectory

Convergence (economics · Currency · Database transaction · Digital currency · Economics · Management · Mobile device · Mobile payment · Payment · Technological convergence · Telecommunications · Transactional leadership · World Wide Web · Blockchain Technology Applications and Security · Computer Science · Digital Platforms and Economics · FinTech, Crowdfunding, Digital Finance

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