Factors Influencing Beliefs Formation towards the Adoption of Social Commerce in SME Travel Agencies
Bibliographic Data
| ID | 13022967 |
|---|---|
| Authors | Mohammad Dalvi‐Esfahani (0000-0002-2328-3280, Princess Nourah bint Abdulrahman University, corresponding author), Mohammad Dalvi-Esfahani, Hamed Shahbazi (0000-0001-5411-8838, Ragheb Esfahani Institute), Mehrbakhsh Nilashi (0000-0003-0099-8299, Ragheb Esfahani Institute), Sarminah Samad (0000-0001-5965-7726, Ragheb Esfahani Institute), Abbas Mardani (0000-0003-2861-6037), Dalia Streimikiene (0000-0002-3247-9912, Lithuanian Institute of Agrarian Economics) |
| Year | 2018 |
| Volume | 11 |
| Issue | 3 |
| Pages | 207-225 |
| Publication date | 2018-09-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Economics & Sociology (JOURNAL) |
| Journal identifiers | ISSN: 2071-789X • E-ISSN: 2306-3459 |
| Publisher | Centre of Sociological Research, NGO (PUBLISHER) |
| DOI | 10.14254/2071-789x.2018/11-3/13 |
| OpenAlex | W2896044846 |
| Language | EN |
| Citations received | 1 |
| References cited | 7 |
The purpose of this study is to investigate the factors that influence beliefs formation towards the adoption of social commerce in SME travel agencies. Accordingly, a distal-proximal model is developed to study CEOs' beliefs towards the usefulness of social commerce. Data were collected through a questionnaire survey of travel agencies' CEOs in Isfahan, Iran. With 180 collected data from respondents, the Partial Least Squares-Structural Equation Modeling approach was taken to assess both measurement and structural models of the study. The results revealed that CEOs' innovativeness and attitude towards IT as individual factors, and organizational resources as institutional factor were significantly explained beliefs formation of respondents towards the usefulness of social commerce. However, it was found that the influences of CEOs' IT knowledge, subjective norms (professional peers, employees) and firm size on perceived usefulness were found insignificant. Implications of the study are further discussed
Business · Industrial organization · Political science · Public relations · Digital Marketing and Social Media · Knowledge Management and Sharing · Technology Adoption and User Behaviour · Marketing
PLS-Sem
Accounting for common method variance in cross-sectional research designs.
The theory of planned behavior
Technology Acceptance Model 3 and a Research Agenda on Interventions
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
Compliance, identification, and internalization three processes of attitude change
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| Citations per year | 0.33 |
|---|---|
| Citation span | 2023 - 2023 (1) |
| Highly cited | No |