Online Donation Attitude and Satisfaction with Simple Mobile Payments
A Case of the Korean Red Cross
Bibliographic Data
| ID | 13023957 |
|---|---|
| Authors | Dong-Hyuk Kim (0000-0001-8634-4514, Seoul School of Integrated Sciences and Technologies), Boyoung Kim (0000-0003-4169-7476, Seoul School of Integrated Sciences and Technologies, corresponding author) |
| Year | 2021 |
| Volume | 12 |
| Issue | 1 |
| Pages | 4-4 |
| Publication date | 2021-12-24 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Societies (JOURNAL) |
| Journal identifiers | ISSN: 2075-4698 • E-ISSN: 2075-4698 |
| Publisher | MDPI AG (PUBLISHER • IT) |
| DOI | 10.3390/soc12010004 |
| OpenAlex | W4205630073 |
| Language | EN |
| Citations received | 2 |
| References cited | 60 |
COVID-19 and the fourth industrial revolution have rapidly changed our society into an overall contactless one. As smartphones become more popularized, donation methods are shifting to online activities that are beyond the traditional methods. In such a contactless society, mobile payment services are emerging as an innovative payment method. However, donation consolidation and persistence are lacking in online donation marketing and other online situations. This study empirically examines the effects of personal factors (unselfishness, self-esteem, and social norms) and technical factors (perceived usefulness, ease of use, and perceived behavioral control) on donation trust, attitude, and satisfaction if donations were made through a simple mobile payment system. To this end, an online questionnaire survey was carried out on donors using the Korean Red Cross’ simple mobile payment service. By collecting 250 data samples, this study verified hypotheses. As a result of the analysis, social norms under the personal factors were significant, but unselfishness and self-esteem did not affect donors. The perceived usefulness and ease of use, which are technical factors, positively affected trust in donation, but the perceived behavioral control was not significant. Consequently, intrinsic behavioral influence factors such as personal unselfishness, self-esteem, or behavioral control did not significantly affect donation behavior, in contrast with traditional donation methods
Advertising · Affect (linguistics · Business · Control (management · Donation · Internet privacy · Mobile payment · Payment · Political science · Theory of planned behavior · Usability · Applied Psychology · Computer Science · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Psychology · Social Psychology · Technology Adoption and User Behaviour · Marketing
The nature and function of self-esteem
The role of desires and anticipated emotions in goal‐directed behaviours
Emotions, habits and rational choices in ecological behaviours
The Technology Acceptance Model
Why do people use information technology? A critical review of the technology acceptance model
Trust, Accreditation, and Philanthropy in the Netherlands
The theory of planned behavior
User Acceptance of Computer Technology
A retrospective - Charitable giving
Why do people patronize donation-based crowdfunding platforms? An activity perspective of critical success factors
Social commerce and the mobile platform
Social Capital and Philanthropy
Dynamics of Social Enterprises—Shift from Social Innovation to Open Innovation
Are Energy-Vulnerable Households More Prone to Informative, Market, and Behavioral Biases
Mobile donation in America
Using Mobile Donation to Promote International Fundraising
An Explication of Social Norms
Charity Transgressions, Trust and Accountability
Self-Esteem, Self-Efficacy, and Social Connectedness as Mediators of the Relationship Between Volunteering and Well-Being
The Relations of Problem Behavior Status to Children's Negative Emotionality, Effortful Control, and Impulsivity
Be aware to care
Building Democracy After Conflict
Altruism and aggression
Inequality, Trust, and Civic Engagement
Morality and Prosocial Behavior
Technology, innovation, employment and power
Distinctiveness and Influence of Subjective Norms, Personal Descriptive and Injunctive Norms, and Societal Descriptive and Injunctive Norms on Behavioral Intent
| Unique citing works | 2 |
|---|---|
| Citations per year | 1 |
| Citation span | 2024 - 2025 (2) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 2 |