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Is There a “Green Moral”? How Young People’s Moral Attributes Define Engagement with Narratives about Climate Change

Bibliographic Data

ID13028014
AuthorsEdson Capoano (0000-0001-6766-802X, Escola Superior de Propaganda e Marketing, corresponding author), Alice Balbé (0000-0002-9584-1966, University of Minho), Pedro Rodrigues Costa (0000-0002-1223-6462, Universidade Lusófona)
Year2024
Volume13
Issue3
Pages145-145
Publication date2024-03-05
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSocial Sciences (JOURNAL)
Journal identifiersISSN: 2076-0760 • E-ISSN: 2076-0760
PublisherMDPI AG (PUBLISHER • IT)
DOI10.3390/socsci13030145
OpenAlexW4392488969
LanguageEN
Citations received3
References cited34

This paper discusses the relationship between morality and engagement focused on the narratives about climate change. The goal of our research is to understand whether moral grounds identified in individuals and in narratives can influence youth’s engagement in environmental debate and news consumption on climate change. Recognizing that people’s perceptions of climate change are related to several factors, such as ideas, cultures, and values, we sought to understand whether there is a “green morality” or a prevalence of more responsive moral attributes in individuals when they are exposed to thinking about the environment. We use the Moral Foundations Theory to analyze comments on the environmental news on Twitter and a questionnaire adapted to the environment on moral grounds. The data were collected from Brazil and Portugal between 2021 and 2022. The overall results showed a high incidence of responses with Care/Harm and Fairness/Cheating, and an average incidence of responses related to Loyalty/Betrayal and Authority/Subversion. The results indicate that youngsters show a more prominent moral to care and environmental harm, as well as justice and responsibility, which may influence their interest in the consumption of environmental news and future engagement. In addition, there are factors, such as political issues, that can influence moral values and engagement

Climate change · Consumption (sociology · Environmental ethics · Harm · Moral development · Moral disengagement · Morality · Narrative · Political science · Social science · Sociology · Animal and Plant Science Education · Climate Change Communication and Perception · Environmental Education and Sustainability · Law · Psychology · Social Psychology · Ecology

  • Alterações Climáticas

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  • Can Moral Framing Reduce Climate Change Polarization? Textual and Experimental Evidence from Norway

    Open Access•Johannes Due Enstad, Kjersti Thorbjørnsrud•Environmental Communication•2026

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Unique citing works3
Citations per year1,5
Citation span2024 - 2026 (3)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 3

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