Surviving covid-19
A multimodal discourse analysis of new media covid-19 vaccination-related pictorials
Bibliographic Data
| ID | 13032643 |
|---|---|
| Authors | Oluwayemisi Olusola Adebomi (0000-0003-1636-5488, Federal University of Technology, corresponding author) |
| Year | 2024 |
| Volume | 10 |
| Issue | 2 |
| Pages | 290-315 |
| Publication date | 2024-01-20 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Language and Semiotic Studies (JOURNAL) |
| Journal identifiers | ISSN: 2096-031X • E-ISSN: 2751-7160 |
| Publisher | Walter de Gruyter GmbH (PUBLISHER • DE) |
| DOI | 10.1515/lass-2023-0035 |
| OpenAlex | W4391055653 |
| Language | EN |
| Citations received | 5 |
| References cited | 28 |
This paper explores the communicative acts deployed in covid-19 vaccination-related pictorials circulated on digital media platforms. Seven internet images were purposively sampled with a view to exploring their communicative functions as well as their generic structure. The data, which were culled from the websites of the World Health Organisation, Centre for Disease Control, Pan American Health Organisation and Facebook, were subjected to qualitative analysis. The study deployed van Leeuwen’s Multimodal Discourse Analysis and Yuen’s Generic Structure Potential as theoretical anchor. The multimodal communicative acts are deployed for instructive, illustrative, informative, persuasive, inviting and advisory purposes. Categories such as Lead, Emblem, Announcement and Enhancer are compulsory in the data while Display, Tag and Call-and-Visit Information are non-compulsory elements. This can be catalogued as: ‘Lead^(Display)^Emblem^(Announcement)^(Enhancer)^(Tag)^(Call-and-Visit Information)’. The study contends that the various semiotic resources deployed in the internet-circulated covid-19 images are used not only for informative and other communicative purposes but also to evoke attitudinal change towards and encourage widespread acceptance of the covid-19 vaccines
Art · Coronavirus disease 2019 (COVID-19 · Disease · Emblem · Internet privacy · Linguistics · Multimodality · Semiotics · Sociology · The Internet · Visual arts · World Wide Web · Computer Science · Hate Speech and Cyberbullying Detection · Medicine · Misinformation and Its Impacts · Psychology · Vaccine Coverage and Hesitancy
Conceptual metaphors and jocular mockery in select British Broadcasting Corporation (BBC) Yoruba reports on the English Premier League (EPL)
A Critical Appraisal Study of Gender-Based Violence Discourse on Nairaland Digital Community
Multimodal metaphors in select Internet political cartoons on Nigeria’s insecurity crisis
Covid-19 vaccination brochures
Reconstructing female political discourse in Nigeria
Introducing Social Semiotics
Reading Images
Myths and conspiracy theories on vaccines and Covid-19
Digital technologies in the public-health response to Covid-19
Inequality in the impact of the coronavirus shock
The impact of the Covid-19 pandemic on maternal and perinatal health
Pragma-rhetorical analysis to Covid-19 headlines
Mood in Language
Covid-19 Is War, Water & a Person
“Someone has been coronated” Nigerian English lexical innovations in the Covid-19 Pandemic
Language in a pandemic
Coping with HIV/Aids
Linguistic diversity in a time of crisis
| Unique citing works | 5 |
|---|---|
| Citations per year | 5 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 5 |