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Social intermediaries and the location of agency

A conceptual reconfiguration of social network sites

Bibliographic Data

ID13041584
AuthorsMartin van den Berg (0000-0001-6239-6301, Halmstad University, corresponding author)
Year2012
Volume7
Issue3
Pages321-333
Publication date2012-05-29
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueContemporary Social Science (JOURNAL)
Journal identifiersISSN: 2158-2041 • E-ISSN: 2158-205X
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/21582041.2012.683446
OpenAlexW2114227570
LanguageEN
Citations received4
References cited37

Over recent years significant changes in the nature of online communication have taken place, not the least because of the emergence of Web 2.0 and the subsequent proliferation of Social Network Sites (SNS). These changes illuminate the need for having a precise conceptual apparatus that can grasp the complexity of contemporary online phenomena and their social dynamics. Exploring various accounts of SNS as part of the wider Web 2.0 realm, this paper approaches the widespread assumption that SNS bring forth a number of changes in the social as well as institutional arrangements surrounding their being used. Distinguishing between an instrumental and an institutional approach towards SNS, this paper suggests that contemporary research on SNS is roughly divided into two broad streams, one that focuses on how SNS are brought into service by users, and the other on how SNS bring users into service. The difference between these approaches is framed by suggesting a conceptual separation between individual-oriented and system-oriented agency. In order to overcome the difficulties attached to understanding the social dynamics of SNS as a distinct application within the Web 2.0 realm, it is argued that the term ‘social intermediaries’ offers a way to conceptualise SNS with respect to their functional position in the social realm, thus providing an important alternative to contemporary instrumental and institutional accounts

Agency (philosophy · Business · Conceptual framework · Intermediary · Political science · Public relations · Realm · Social media · Social network (sociolinguistics · Social science · Sociology · World Wide Web · Computer Science · Impact of Technology on Adolescents · Privacy, Security, and Data Protection · Social Media and Politics · Marketing

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Unique citing works4
Citations per year0,29
Citation span2012 - 2017 (6)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 4
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