Positive and negative content in commercials airing on nine television channels
Bibliographic Data
| ID | 13043833 |
|---|---|
| Authors | Lourdes P Dale (0000-0002-4102-7678, University of Hartford, corresponding author), James DiLoreto (University of Hartford), Michelle Couto (University of Hartford), Jordana Klein (University of Hartford), Jolanta W Borto (University of Hartford), Kathleen McDonald (University of Hartford), Anne E Pidano (University of Hartford), Kathleen McEvoy (University of Hartford), Heather Carmichael Olson (0000-0003-0903-4031, University of Hartford) |
| Year | 2012 |
| Volume | 2 |
| Issue | 3 |
| Pages | 134-149 |
| Publication date | 2012-11-13 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Psychology of Popular Media Culture (JOURNAL) |
| Journal identifiers | ISSN: 2160-4134 • E-ISSN: 2160-4142 |
| Publisher | American Psychological Association (PUBLISHER • US) |
| DOI | 10.1037/a0030555 |
| OpenAlex | W2320354640 |
| Language | EN |
| References cited | 2 |
Advertising · Content (measure theory · Content analysis · Developmental psychology · Social science · Sociology · Digital Games and Media · Impact of Technology on Adolescents · Media Influence and Health · Psychology
| Highly cited | No |
|---|