Viewing the Game Textually
Online Consumption of Live Text Commentary as Alternate Spectatorship Among Nigerian Football Fans
Bibliographic Data
| ID | 13049219 |
|---|---|
| Authors | Olusegun Ojomo (0000-0003-3182-550X, Babcock University), Oluwafemi T Olomojobi (0000-0002-2712-8851, Babcock University, corresponding author) |
| Year | 2019 |
| Volume | 9 |
| Issue | 3 |
| Pages | 496-521 |
| Publication date | 2019-09-08 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Communication & Sport (JOURNAL) |
| Journal identifiers | ISSN: 2167-4795 • E-ISSN: 2167-4809 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/2167479519872721 |
| OpenAlex | W2973145023 |
| Language | EN |
| Citations received | 3 |
| References cited | 41 |
Live text commentary has, in recent years, emerged as a prominent mode of reporting sports actions to an online audience in real time. Prior studies have mainly adopted a textual analysis approach in examining this written genre of sports commentary. Working within a media multitasking and technology acceptance paradigm, this study investigated the patterns of, perceptions, and motivations that drive online consumption of live text commentary among football fans. Data were obtained from a survey of 312 Nigerian football fans. Findings showed that Nigerian fans access live text commentary in a supplementary and contemporaneous fashion with television and radio live football broadcasts. It was revealed that fans were more likely to access live text commentary to follow European football league matches than those of the domestic league. However, the local–foreign spectatorship preference margin was found to be minimal when fans follow country-based football matches. Results also established that fans' motivations and perceptions, which were found to be more utilitarian than hedonic in direction, significantly mediate the relationship between actual consumption and intention for future consumption of live text commentary. Implications and contributions of the study's findings were discussed
Advertising · Business · Cognitive psychology · Consumption (sociology · Economics · Fandom · Football · Human multitasking · League · Media consumption · Media studies · Perception · Political science · Preference · Social science · Sociology · Digital Games and Media · Digital Marketing and Social Media · Law · Psychology · Sports, Gender, and Society
An Integrated Approach to Communication Theory and Research
How Habit Limits the Predictive Power of Intention
The Legacy of the Technology Acceptance Model and a Proposal for a Paradigm Shift.
Social media and sports
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
Relationship Between Sport Website Quality and Consumption Intentions
Permanently Desiring the Temporary? Snapchat, Social Media, and the Shifting Motivations of Sports Fans
Soccer, Broadcasting, and Narrative
New Screen Action and Its Memories
Transnational communications, attitudes and fan identity
Ethnicity, conflict and peace‐building
Here, we are all equal!’
A discursive construction of teasing in football fandom
Football bars
Football on television
Sports and European Soccer Fans in Nigeria
The Second Screen
| Citations per year | 1 |
|---|---|
| Citation span | 2023 - 2025 (3) |
| Highly cited | No |