Is Internal Communication Important for Sport Commitment

Survey of Indian Cricket Players

Bibliographic Data

ID13049331
AuthorsNavodita Mishra (Indian Institute of Technology Madras, corresponding author), Neha Sharma (0000-0001-8743-2196, Dehradun Institute of Technology University), T J Kamalanabhan (0000-0001-6648-7235, Indian Institute of Technology Madras)
Year2015
Volume4
Issue2
Pages212-239
Publication date2015-03-10
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCommunication & Sport (JOURNAL)
Journal identifiersISSN: 2167-4795 • E-ISSN: 2167-4809
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/2167479515572810
OpenAlexW2333847601
LanguageEN
References cited79

The study investigates the mechanism of internal communication in the context of sport organizations. This article illustrates the relationship between internal communication (peer communication, coach–player communication, communication training, and internal public relation [PR] practices) and commitment of individual players in the sports, broadening the understanding of internal communication practices in sport organizations. This study hypothesized a positive relationship between internal communication dimensions and sport commitment through survey methodology. Using multivariate regression technique, the hypotheses were tested on a sample of 223 players from National Cricket Academy of India that has produced some of the best cricketers in the world. Positive relationships between peer, coach–player communication, communication training, and internal PR practices of the organization and predicting individual sport commitment of players. Stronger predictions were observed for communication training and internal PR practices as compared to peer communication and coach–player communication. The study provides valuable insights from the player’s perspective on internal communication process in a sports organization to ensure individual sport commitment. To the best of our knowledge, this is the first study that has examined the influence of communication training and internal PR practices on individual sport commitment

Communication studies · Context (archaeology · Cricket · Internal communications · Organizational communication · Political science · Public relations · Sport communication · Physical Education and Pedagogy · Psychology · Social Psychology · Sport and Mega-Event Impacts · Sports, Gender, and Society