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Power in the Reverberation

Why Twitter Matters, But Not the Way Most Believe

Bibliographic Data

ID13049403
AuthorsAndrew C Billings (0000-0003-4818-5799, University of Alabama, corresponding author)
Year2014
Volume2
Issue2
Pages107-112
Publication date2014-03-17
Open AccessYes
TypeARTICLE
VenueCommunication & Sport (JOURNAL)
Journal identifiersISSN: 2167-4795 • E-ISSN: 2167-4809
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/2167479514527427
OpenAlexW2050339760
LanguageEN
Citations received17

This Twitter Research Forum essay by Communication & Sport Associate Editor Andrew Billings explores the problems underlying research efforts reliant on the mass aggregation of tweets within the social media platform. It is argued that Twitter research can often overlook the staying power of sport on television while overestimating the adoption and use of Twitter in the sporting context. Assertions about Twitter’s role in democratizing sport need to be tested carefully as does the dynamic of Twitter’s role in setting the mainstream sport media agenda. A key argument is made that Twitter is worth studying in the realm of sports media not because it is a great representation of the overall public but precisely because it is not at all representative of any generalized population, most certainly including the far-from-monolithic sports fan

Advertising · Argument (complex analysis · Business · Context (archaeology · Mainstream · Mass media · Media studies · Political science · Politics · Population · Power (physics · Public relations · Realm · Representation (politics · Social media · Sociology · Digital Games and Media · History · Law · Sport and Mega-Event Impacts · Sports, Gender, and Society

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Citations per year1.42
Citation span2014 - 2026 (13)
Highly citedNo

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