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College Sports, Losing Seasons, and Image Repair Through Open Letters to Fans

Bibliographic Data

ID13049460
AuthorsJosh Compton (0000-0003-4625-3823, Dartmouth College, corresponding author), Jordan L Compton (Ohio University)
Year2013
Volume2
Issue4
Pages345-362
Publication date2013-09-05
Open AccessYes
TypeARTICLE
VenueCommunication & Sport (JOURNAL)
Journal identifiersISSN: 2167-4795 • E-ISSN: 2167-4809
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/2167479513503542
OpenAlexW1975523756
LanguageEN
Citations received15
References cited31

College sports coaches and administrators can use open letters to repair images and weather crises, especially during losing seasons. Our rhetorical analysis uses Benoit’s typology of image repair to reveal three primary strategies attempted during losing seasons: evading responsibility, reducing offensiveness, and corrective action. We take note of how open letters distributed via electronic media channels widen the audience of such letters, but also, complicate issues of timing and of targeted audience analysis. We offer five implications for scholars and practitioners, including the importance of audience analysis, the value of corrective action, the ineffectiveness of attacking accusers, and the unique value of transcendence in sport communication image repair rhetoric

Action (physics · Advertising · Art · Business · Epistemology · Linguistics · Literature · Political science · Public relations · Rhetoric · Rhetorical question · Sociology · Transcendence (philosophy · Typology · Value (mathematics · Computer Science · Media Influence and Health · Media Studies and Communication · Public Relations and Crisis Communication

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    Open Access•Joseph R Blaney, Kevin R Meyer et al.•Communication Studies•2026

  • Northwestern’s Lack of Direction

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  • Playoff Losses, Mayoral Politics, Image Repair, and Inoculation

    Open Access•Josh Compton, Jordan L Compton•Communication & Sport•2022

  • Determinants of Image and Image Fit

    Open Access•Kirstin Hallmann, Geoff Dickson et al.•Communication & Sport•2020

  • Williams Racing and Dorilton Capital

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  • Analysis of Fifa’s Attempt at Image Repair

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  • Religion, Sport, and the Return of the Prodigal Son

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  • When Weather Forecasters Are Wrong

    Open Access•Josh Compton•Science Communication•2018

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    Robert B Cialdini, Richard J Borden et al.•Journal of Personality and Social…•1976

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    Ben Ware, B L Ware et al.•Quarterly Journal of Speech•1973

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Citations per year1.5
Citation span2016 - 2026 (11)
Highly citedNo

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