Netlore, Memes and the Pandemic
Adjusting Virtually to the New Normal
Bibliographic Data
| ID | 13074633 |
|---|---|
| Authors | Michela Giordano (University of Cagliari, corresponding author), Maria Antonietta Marongiu (University of Cagliari) |
| Year | 2023 |
| Volume | 10 |
| Issue | 2 |
| Publication date | 2023-12-21 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Lingue Culture Mediazioni - Languages Cultures Mediation (LCM Journal (JOURNAL) |
| Journal identifiers | ISSN: 2284-1881 • E-ISSN: 2421-0293 |
| Publisher | Led Edizioni Universitarie (PUBLISHER • IT) |
| DOI | 10.7358/lcm-2023-002-gima |
| OpenAlex | W4390050351 |
| Language | EN |
| References cited | 31 |
Starting from the assumption that “(t)he worldwide COVID-19 pandemic in 2020 has monopolised news reports and public discussion in traditional media and on social media” (Dynel 2020, 2), this paper explores the relevance memes have had in the COVID-19 emergency (Giordano and Marongiu 2021a; 2021b). Memes represent the vernacular discourse of netizens, or user-created derivatives produced by Internet users belonging to the participatory culture (Shifman 2014), otherwise deemed as netlore (Sánchez 2019), a kind of folklore comprising humorous texts and art. Internet memes, as a virus, have a high power of replication (Wiggings 2019). This work looks at how virtual platforms became the space for social participation on the pandemic debate. In particular, proand anti-vaccine memes were a way to cope with the stressful times throughout the period 2020-2021. A corpus of static online memes in English is investigated to ascertain how the treatment of the disease and the vaccine issue are framed figuratively, both verbally and visually, through the use of metaphors, similes, intertextuality, and other rhetorical features. Memes are considered as examples of Netlore, or digital contemporary folklore aimed at adapting to life in the new normal
Art · Citizen journalism · Coronavirus disease 2019 (COVID-19 · Folklore · Intertextuality · Literature · Media studies · Negotiation · Pandemic · Political science · Power (physics · Relevance (law · Rhetorical question · Social media · Social science · Sociology · The Internet · World Wide Web · Anthropology · Computer Science · Digital Communication and Language · Humor Studies and Applications · Language, Metaphor, and Cognition · Law
Introducing Multimodality
Coping humour, stress, and cognitive appraisals.
“Not Soldiers but Fire-fighters” – Metaphors and Covid-19
Making sense? The structure and meanings of digital memetic nonsense
The curious case of Confession Bear
Memetising the pandemic
The Discursive Power of Memes in Digital Culture
Memes in Digital Culture
Political memes and the politics of memes
Laughing across borders
Silly citizenship
News via Voldemort
Memes as genre
Memes as games
Principles of Critical Discourse Analysis
Covid-19 memes going viral
Script theory revis(it)ed
Quid rides
Hearing Ordinary Voices
Analysis of the use of memes as an exponent of collective coping during Covid-19 in Puerto Rico
At Ease, Disease-Aids Jokes as Sick Humor
Laughing at cancer
| Highly cited | No |
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