Baratura y clase”. El discurso publicitario de la tienda A la Ciudad de Londres en la prensa gráfica. Buenos Aires hacia fines del siglo XIX
Bibliographic Data
| ID | 13083308 |
|---|---|
| Authors | Teresita Garabana (Universidad Nacional de Córdoba), Cecilia Moreyra (0000-0003-4612-7851, Universidad Nacional de Córdoba) |
| Year | 2019 |
| Issue | 13 |
| Pages | 20-29 |
| Publication date | 2019-01-11 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Trashumante Revista Americana de Historia Social (JOURNAL) |
| Journal identifiers | ISSN: 2322-9381 • E-ISSN: 2322-9675 |
| Publisher | Universidad de Antioquia (PUBLISHER • CO) |
| DOI | 10.17533/udea.trahs.n13a01 |
| OpenAlex | W2916138086 |
| Language | ES |
| Citations received | 3 |
| References cited | 12 |
This article analyzes the advertising discourses of A la Ciudad de Londres, the first department store in Argentina ́s capital, Buenos Aires. The article traces the main characteristics of late 19th century Buenos Aires: a cosmopolitan society that grew and diversified, with an internal market in full swing, propelled mainly by imported goods from Europe. In this context we observe and analyze the phenomenon of the department stores, focusing specifically in the different types of advertisements, and the strategies employed to attract clients and create needs
Archaeology · Art · Capital (architecture · Context (archaeology · Geography · Humanities · Political science · Visual arts · Argentine historical studies · Fashion and Cultural Textiles · Spanish Literature and Culture Studies
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Land of Desire
Los trabajadores de Buenos Aires
Transformations in a Culture of Consumption
Consumers of Good Taste
Stronger Than Dirt
Department Stores in Down State Illinois, 1889–1943
The Halls of Temptation
The Department Store
Consumir es un placer
La alta sociedad en la Buenos Aires de la Belle Époque
| Citations per year | 0.5 |
|---|---|
| Citation span | 2020 - 2020 (1) |
| Highly cited | No |