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Ritual Semiosis in the Business Corporation

Recruitment to Routinized Innovation

Bibliographic Data

ID13085767
AuthorsE Wilf (0000-0003-0975-2826, Hebrew University of Jerusalem, corresponding author)
Year2015
Volume3
IssueS1
PagesS13-S40
Publication date2015-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSigns and Society (JOURNAL)
Journal identifiersISSN: 2326-4489 • E-ISSN: 2326-4497
PublisherCambridge University Press (CUP) (PUBLISHER)
DOI10.1086/679321
OpenAlexW1977986481
LanguageEN
Citations received5
References cited25

This essay draws on fieldwork conducted in a workshop organized in New York City by an innovation consultancy group and attended by representatives of different business corporations. In this workshop, participants are supposed to learn a set of innovation techniques for generating new products and services and to become convinced that there can be added value in buying the consultancy group’s services. The task of the consultancy group embodies a basic cultural contradiction because innovation is widely associated with notions that derive from a modern Romantic ethos of creativity, which itself connotes resistance to routinization. To overcome this contradiction the facilitators engage the participants in ritual semiosis. They orchestrate densely multilayered and multimodal discursive practices that reflexively consolidate a macrosociological order, which opposes a Romantic ethos and a professional ethos, and that dynamically figurate transformations in the microsociological context of the participants’ role-inhabitance with respect to innovation—from their role-inhabitance of a Romantic ethos at the beginning of the workshop to their entailed role-inhabitance of a professional ethos at the workshop’s end

Context (archaeology · Contradiction · Creativity · Epistemology · Ethos · Management · Political science · Resistance (ecology · Romance · Semiosis · Semiotics · Sociology · Discourse Analysis in Language Studies · Language, Metaphor, and Cognition · Law · Philosophy · Psychology · Social and Cultural Dynamics · Social Psychology

  • The Closed-World Principle

    Open Access•E Wilf, Eitan Wilf Eitan Wilf•Journal of Business Anthropology•2020

  • Old Spirits of Capitalism

    Michael M Prentice•Anthropological Quarterly•2020

  • Linguistic Anthropology in 2015

    Open Access•Constantine V Nakassis•American Anthropologist•2016

  • Routinized Business Innovation

    Open Access•E Wilf•American Anthropologist•2015

  • The Post-it Note Economy

    E Wilf•Current Anthropology•2016

  • The Dialogic Imagination

    M M Bakhtin, Michael Holquist et al.•The Dialogic Imagination•1982

  • Magic, Science and Religion and Other Essays

    Bronislaw Malinowski•Magic, Science and Religion and…•1992

  • History and Class Consciousness. Studies in Marxist Dialectics

    Jacob Oser•Journal of Economic Issues•1974

  • The Romantic Ethic and the Spirit of Modern Consumerism

    Open Access•Colin Campbell•The Romantic Ethic and the Spirit…•2018

  • School for Cool

    Alex Stein•Jazz Perspectives•2014

  • From Media Technologies That Reproduce Seconds to Media Technologies That Reproduce Thirds

    Open Access•E Wilf•Signs and Society•2013

  • Mapping participant deictics

    Open Access•Wortham, Stanton E F Wortham•Journal of Pragmatics•1996

  • Structure and Style in Javanese

    Open Access•Joseph Errington, James Joseph Errington•Structure and Style in Javanese•2015

  • Narrating the Self

    Elinor Ochs, Lisa Capps•Annual Review of Anthropology•1996

  • Rituals of Creativity

    Open Access•E Wilf•American Anthropologist•2012

  • Sources of the self

    Charles Taylor•Sources of the Self•1989

  • Discourse and the No-thing-ness of Culture

    Open Access•Michael Silverstein•Signs and Society•2013

  • Language and Social Relations

    Open Access•Asif Agha•Language and Social Relations•2006

  • Cross-chronotope alignment in Senegalese oral narrative

    Open Access•Sabina Perrino, Sabina M Perrino•Language & Communication•2007

  • The Elementary Forms of Religious Life

    Emile Durkheim, Carol Cosman et al.•The Elementary Forms Of Religious…•2009

  • Dialectic of Enlightenment

    Max Horkheimer, Theodor W Adorno et al.•Dialectic of Enlightenment…•2020

  • Semiotic Dimensions of Creativity

    E Wilf•Annual Review of Anthropology•2014

  • Ethnographic Research on Modern Business Corporations

    Greg Urban, Kyung-Nan Koh•Annual Review of Anthropology•2013

  • Ritual and Oratory Revisited

    Rupert Stasch•Annual Review of Anthropology•2011

  • Sincerity Versus Self-Expression

    Open Access•E Wilf•Cultural Anthropology•2011

  • Streamlining the Muse

    Open Access•E Wilf•Ethos•2013

  • Institutionalized Organizations

    J W Meyer, Brian Rowan•American Journal of Sociology•1977

Unique citing works5
Citations per year0,45
Citation span2015 - 2020 (6)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 5

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