Why is he there? Male presence in a sexually explicit magazine geared towards heterosexual men

Bibliographic Data

ID13086009
AuthorsJames K Beggan (0000-0001-8745-9719, University of Louisville, corresponding author)
Year2023
Volume10
Issue4
Pages382-401
Publication date2023-08-02
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenuePorn Studies (JOURNAL)
Journal identifiersISSN: 2326-8743 • E-ISSN: 2326-8751
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/23268743.2023.2228318
OpenAlexW4385483706
LanguageEN
References cited53

The current research examines the representation of men and masculinity in a historically important sexually explicit magazine – Oui – geared towards the sexual interests of heterosexual men. A comprehensive analysis of the contents of Oui identified a number of editorial strategies used to legitimize male nudity, including appeals to fairness, strategic self-presentation, and an explicit denial that looking at male nudity should be viewed as a challenge to heterosexual masculinity. Further, the magazine negotiated a complex relationship with their readers by drawing attention to male anxieties related to penis size and competition for mates. These challenges can be understood in terms of a coordinated influence shared by pictures, editorial features written by both male and female authors, and letters from readers. The historical importance of Oui is considered in light of contemporary representations of men and masculinity.KEYWORDS: Hardcoremale nudityOuiPlayboypornographysoftcore Disclosure statementNo potential conflict of interest was reported by the author

Denial · Hegemonic masculinity · Heterosexuality · Human sexuality · Masculinity · Political science · Politics · Presentation (obstetrics · Psychoanalysis · Representation (politics · Sociology · Gender Studies · Gender, Feminism, and Media · Law · Media, Gender, and Advertising · Medicine · Psychology · Sexuality, Behavior, and Technology · Social Psychology

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