The eroticization of condom use

Sex has been used to sell a vast array of products but, paradoxically, rarely used to sell condoms. Their promotion has typically been left to the sex education and public health worlds where messa

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• How to Navigate a Blindspot

  Anne Philpott, Gerda Larsson et al.•International Journal of Sexual…•2021

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• Global burden of diseases, injuries, and risk factors for young people's health during 1990–2013

  Open Access•Ali H Mokdad, Mohammad H Forouzanfar et al.•The Lancet•2016

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• When and why do implicit measures predict behaviour? Empirical evidence for the moderating role of opportunity, motivation, and process reliance

  Malte Friese, Wilhelm Hofmann et al.•European Review of Social…•2008

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• Association learning of likes and dislikes

  Jan De Houwer, Sarah Thomas et al.•Psychological Bulletin•2001

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• The heat of the moment

  Open Access•Dan Ariely, G Loewenstein•Journal of Behavioral Decision…•2005

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• Sexual Pleasure and Condom Use

  Open Access•Mary E Randolph, Steven D Pinkerton et al.•Archives of Sexual Behavior•2007

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• A Program of Classical Conditioning Experiments Testing Variations in the Conditioned Stimulus and Context

  Terence A Shimp, Elnora W Stuart et al.•Journal of Consumer Research•1991

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• Evaluative conditioning in humans

  Wilhelm Hofmann, Jan De Houwer et al.•Psychological Bulletin•2010

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• Can Evaluative Conditioning Change Attitudes toward Mature Brands? New Evidence from the Implicit Association Test

  Bryan Gibson•Journal of Consumer Research•2008

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