The Homogeneity of Society
The Role of Franchising in the Health and Food Sectors
Datos Bibliográficos
| ID | 13091079 |
|---|---|
| Autores | Anthony Grace (0000-0001-7899-7646, Griffith University), Anthony R Grace, Janet E Palmer (Griffith University) |
| Año | 2015 |
| Volumen | 3 |
| Número | 12 |
| Páginas | 661-664 |
| Fecha de publicación | 2015-12-01 |
| Peer Reviewed | Sí |
| Open Access | Sí |
| Tipo | ARTICLE |
| Revista | Sociology and Anthropology (JOURNAL) |
| Identificadores de la revista | ISSN: 2331-6187 • E-ISSN: 2331-6179 |
| Editorial | Horizon Research Publishing Co., Ltd. (PUBLISHER) |
| DOI | 10.13189/sa.2015.031205 |
| OpenAlex | W2306696003 |
| Idioma | EN |
| Referencias citadas | 1 |
This paper explores the impact of franchising on society by debating both the positive and negative aspects of the business model. Research from both Australia and India reveals the role franchising has played on influencing local customs and culture. Emphasis is placed on the homogeneity of society and franchising's role in embracing uniformity over diversity. The theory of McDonaldization provides a framework for understanding some of the negative ways that franchising affects many aspects of society, not just the restaurant industry. Social franchising highlights the positive potential of the model. The authors conclude that franchising is a powerful tool that can be used for corporate profit, or for social benefit. The aim of this paper is to increase discussion around the topic of franchising and its impact – positive or negative – on the homogeneity of society
Business · Economics · Homogeneity (statistics · Political economy · Public economics · African history and culture studies · Business Strategies and Management Research · Franchising Strategies and Performance
| Velocidad de citación | historical |
|---|---|
| Altamente citado | No |