Social and institutional presence of the Heads of Government of the Americas on Social Media
An analysis of the communication on Twitter about Covid-19
Bibliographic Data
| ID | 13098677 |
|---|---|
| Authors | Lucas Dejard Moreira Mendonça (Universidade Federal do Pará), Adriano Madureira Dos Santos (0000-0002-8554-4095, Universidade Federal do Pará), Harold Dias de Mello (0000-0001-6841-1154, Universidade do Estado do Rio de Janeiro), Rita De Cássia Romeiro Paulino (0000-0002-3020-7091, Universidade Federal de Santa Catarina), Karla Figueiredo (0000-0001-8420-3937, Universidade do Estado do Rio de Janeiro), Fernando Augusto Ribeiro Costa (0000-0002-0226-7505, Universidade Federal do Pará), Marcos César Da Rocha Seruffo (0000-0002-8106-0560, Universidade Federal do Pará) |
| Year | 2021 |
| Volume | 8 |
| Issue | 1 |
| Pages | 104-129 |
| Publication date | 2021-09-13 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Logeion Filosofia da Informação (JOURNAL) |
| Journal identifiers | ISSN: 2358-7806 • E-ISSN: 2358-7806 |
| Publisher | SciELO (PUBLISHER • BR) |
| DOI | 10.21728/logeion.2021v8n1.p104-129 |
| OpenAlex | W3199986678 |
| Language | EN |
| Citations received | 1 |
| References cited | 11 |
This article examined the personal profiles of the Heads of Government of countries in South/North America and how they communicated with their audiences on institutional measures to contain COVID-19. Analyses were carried out on data collected from Twitter from November-2019 to November-2020. This study includes: i)quantitative analysis, measuring categories and emphases in the communication of tweets, retweets, likes, and comments on matters relevant to the pandemic; ii)qualitative analysis that allowed evaluating speeches to identify political interference and the effectiveness of communication at critical moments of the pandemic. It was possible to infer that each president has his singularities and understanding about Social Media’s use as a more direct communication tool with his audience. It was also found that successful communication is not directly proportional to the volume of messages on Twitter, but to socio-political aspects and institutional leadership that can make a difference in Social Media in combating COVID-19
Coronavirus disease 2019 (COVID-19 · Crisis communication · Government (linguistics · Media studies · Pandemic · Political communication · Political science · Politics · Public relations · Social media · Social science · Sociology · Communication and COVID-19 Impact · Law · Misinformation and Its Impacts · Social Media and Politics
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| Unique citing works | 1 |
|---|---|
| Citations per year | 0,25 |
| Citation span | 2022 - 2022 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |