In Search of Value
How Subdivision Names Influence House Prices and Marketing Duration
Bibliographic Data
| ID | 13101962 |
|---|---|
| Authors | Velma Zahirovic-Herbert (0000-0003-3552-3912, corresponding author), Swarn Chatterjee (0000-0003-4916-1369) |
| Year | 2012 |
| Volume | 39 |
| Issue | 1 |
| Pages | 51-76 |
| Publication date | 2012-01-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Housing and Society (JOURNAL) |
| Journal identifiers | ISSN: 2376-0923 • E-ISSN: 0888-2746 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/08882746.2012.11430600 |
| OpenAlex | W1037595155 |
| Language | EN |
| Citations received | 1 |
The identity of residential areas has a strong influence on consumers searching for new housing. Yet, most studies have not dealt adequately with the implications of neighborhood name and characteristics as a marketing tool. This paper investigates how subdivision names selected by residential developers in Baton Rouge, Louisiana, affected property values and time on the market. We used a 20-year data series on house transactions to estimate these effects in a simultaneous model of price and marketing duration. Results indicated that an appropriate naming strategy can provide cues for consumers, which can expedite their purchase decision making process. In addition, suitably named subdivisions can promise an experience to which a substantial number of consumers aspire, creating demand and increasing the market prices of houses in the subdivision. Additional informationNotes on contributorsVelma Zahirovic-HerbertVelma Zahirovic-Herbert (corresponding author) is Assistant Professor and Swarn Chatterjee is Assistant Professor, both in the Department of Housing and Consumer Economics, University of Georgia, Athens, Georgia.Swarn ChatterjeeVelma Zahirovic-Herbert (corresponding author) is Assistant Professor and Swarn Chatterjee is Assistant Professor, both in the Department of Housing and Consumer Economics, University of Georgia, Athens, Georgia
Advertising · Art · Business · Chatterjee · Civil engineering · Duration (music · Economics · Statistics · Subdivision · Value (mathematics · Computer Science · Engineering · Housing Market and Economics · Mathematics · Urban Design and Spatial Analysis · Marketing
| Citations per year | 1 |
|---|---|
| Citation span | 2025 - 2025 (1) |
| Highly cited | No |