Conspicuous Reviewing
Affiliation with High-status Organizations as a Motivation for Writing Online Reviews
Bibliographic Data
| ID | 13103453 |
|---|---|
| Authors | Balázs Kovács (0000-0001-6916-6357, Yale University), Suzanne R Horwitz (Yale University) |
| Year | 2018 |
| Volume | 4 |
| Publication date | 2018-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Socius Sociological Research for a Dynamic World (JOURNAL) |
| Journal identifiers | ISSN: 2378-0231 • E-ISSN: 2378-0231 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/2378023118776848 |
| OpenAlex | W2803599557 |
| Language | EN |
| Citations received | 1 |
| References cited | 41 |
The vast amount of reviews available online presents a paradox: Why do reviewers spend hours writing them? Here we demonstrate in three studies that one reason people write online reviews is to bolster their public identity by conspicuously affiliating with high-status products or organizations. First, we conducted a set of surveys and found that participants are more likely to post online reviews of restaurants that are higher status, controlling for their familiarity and liking of the restaurant. Second, we found that individual differences in status consumption motivation predicted increased desire to post reviews. Third, we conducted an experiment and found that participants were more likely to review the higher versus lower status restaurant
Aesthetics · Business · Conspicuous consumption · Consumption (sociology · Identity (music · Set (abstract data type · Social science · Sociology · Applied Psychology · Computer Science · Digital Marketing and Social Media · Psychology · Public Relations and Crisis Communication · Social Media and Politics · Social Psychology
What We Know and Don't Know about Online Word-of-Mouth
Conspicuous Consumption and Race
Status Consumption in Consumer Behavior
The four elementary forms of sociality
Word of mouth and interpersonal communication
Authenticity and Consumer Value Ratings
Distinction
Bootstrap-Based Improvements for Inference with Clustered Errors
Audience structure and status multiplicity
Associative and propositional processes in evaluation
The Role of Status Seeking in Online Communities
Basking in reflected glory
Conspicuous consumption versus utilitarian ideals
Categories and Organizational Status
Guilty by mere association
What Does It Mean to Span Cultural Boundaries? Variety and Atypicality in Cultural Consumption
Construction, Concentration, and (Dis)Continuities in Social Valuations
Subtle Signals of Inconspicuous Consumption
Democracy versus Distinction
A Status-Based Model of Market Competition
The Social Uses of Advertising
| Citations per year | 0.25 |
|---|---|
| Citation span | 2022 - 2022 (1) |
| Highly cited | No |