The Impact of the Recession on the TV Industry in Mexico and Spain
Bibliographic Data
| ID | 13107331 |
|---|---|
| Authors | Mercedes Medina (0000-0003-1754-6811, corresponding author), Leticia Barrón |
| Year | 1970 |
| Volume | 26 |
| Issue | 2 |
| Pages | 27-46 |
| Publication date | 1970-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Communication & Society (JOURNAL) |
| Journal identifiers | ISSN: 2386-7876 • E-ISSN: 2386-7876 |
| Publisher | Universidad de Navarra (PUBLISHER • ES) |
| DOI | 10.15581/003.26.36120 |
| OpenAlex | W160676773 |
| Language | EN |
| References cited | 11 |
The impact of the recession has been different in media market in America and Europe. In most Latin American countries, advertising revenue has not decreased as dramatically as in Europe. Spain is one of the European countries in which the recession has hit hardest and, as a result, the media market, mainly free to air TV, has been strongly affected. In contrast, the recession has not affected the Mexican market so profoundly, because its television market does not depend exclusively on advertising. Mexico has historically been regarded as a net exporter in the audiovisual market. The aim of this study is to analyse the influence of the recession on the television market of two countries, Mexico and Spain, and to identify some keys to overcome the consequences of the global recession from market and media management points of view. Although they are very different countries, they share a common language and may become competitors in the international markets. A number of microeconomic indicators are compared, such as media advertising investment, the economic performance of media companies and the international sales of television programs, as well as macroeconomic indicators such as Gross Domestic Product (GDP) and the inflation rate from 2005 (two years prior to the beginning of the crisis) to 2010
Advertising · Business · Competitor analysis · Economic growth · Economics · Global recession · Gross domestic product · International economics · Investment (military · Latin Americans · Macroeconomics · Market share · Political science · Recession · Revenue · Cultural Industries and Urban Development · Finance · Marketing
Spending on Mass Media
The Globalization Of Latin American Media
The New Spanish Public Service Broadcasting Model
Global TV 2010
But Wait, There's More
The “Canary in the Coalmine”
Attack of the Creationist Reverberators! Or
Breaking Ranks
US Television and the Recession
Relative Constancy of Advertising Spending
Conceptualizing the Global Economic Crisis in Popular Communication Research
| Citation velocity | historical |
|---|---|
| Highly cited | No |