Analisis de la competencia audiovisual de la ciudadania espanola en la dimension de recepcion y audiencia

Bibliographic Data

ID13107372
AuthorsCarmen Marta-Lazo (0000-0002-0004-1094, corresponding author), María del Mar Gandío
Year1970
Volume26
Issue2
Pages114-130
Publication date1970-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCommunication & Society (JOURNAL)
Journal identifiersISSN: 2386-7876 • E-ISSN: 2386-7876
PublisherUniversidad de Navarra (PUBLISHER • ES)
DOI10.15581/003.26.36129
OpenAlexW26933267
LanguageES
Citations received8
References cited1

In order to shed light to the measurement of media literacy, this article analyzes the dimension in audience reception among Spanish citizens. With an input from the tradition of reception studies, this paper proposes a measurement of this dimension through several indicators and provides quantitative results from 6624 surveys among the 17 Spanish regions. The results obtained demonstrate the poor literacy regarding aspects of reception in Spain, especially in decoding specific emotions, knowledge and use of consumer advocacy agencies. To finish with, this article provides areas for improvement in terms of media education in Spain

Art · Business · Dimension (graph theory · Geography · Humanities · Literacy · Media literacy · Media studies · Order (exchange · Pedagogy · Sociology · Welfare economics · Communication and COVID-19 Impact · Mathematics · Media and Digital Communication · Radio, Podcasts, and Digital Media

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