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Voting behavior is unaffected by subtle linguistic cues

Evidence from a psychologically authentic replication

Bibliographic Data

ID13109399
AuthorsAlan S Gerber (0000-0002-8133-3995, Yale University), Gregory A Huber (0000-0001-6804-8148, Yale University, corresponding author), Albert H Fang (0000-0001-6265-5967, Film Independent)
Year2020
Volume7
Issue2
Pages380-394
Publication date2020-11-26
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueBehavioural Public Policy (JOURNAL)
Journal identifiersISSN: 2398-063X • E-ISSN: 2398-0648
PublisherCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/bpp.2020.57
OpenAlexW3108454043
LanguageEN
Citations received1
References cited3

Do small wording differences in message-based behavioral interventions have outsized effects on behavior? An influential initial study, examining this question in the domain of political behavior using two small-scale field experiments, argues that subtle linguistic cues in voter mobilization messages describing someone as a voter (noun) instead of one who votes (verb) dramatically increases turnout rates by activating a person's social identity as a voter. Two subsequent large-scale replication field experiments challenged this claim, finding no effect even in electorally competitive settings. However, these experiments may not have reproduced the psychological context needed to motivate behavioral change because they did not occur in highly competitive and highly salient electoral contexts. Addressing this major criticism, we conduct a large-scale, preregistered replication field experiment in the 2016 presidential election. We find no evidence that noun wording increases turnout compared to verb wording in this highly salient electoral context, even in competitive states

Cognitive psychology · Context (archaeology · Linguistics · Noun · Political science · Politics · Replication (statistics · Salient · Scale (ratio · Turnout · Verb · Voting · Electoral Systems and Political Participation · Psychology · Social and Intergroup Psychology · Social Media and Politics · Social Psychology

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Unique citing works1
Citations per year1
Citation span2025 - 2025 (1)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 1

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