Use of Social Media to Enhance Consumers’ Options for Food Quality in the United Arab Emirates (UAE)
Bibliographic Data
| ID | 13113186 |
|---|---|
| Authors | Eihab Fathelrahman (0000-0002-4818-7041, United Arab Emirates University, corresponding author), Aydın Başarir (United Arab Emirates University) |
| Year | 2018 |
| Volume | 2 |
| Issue | 3 |
| Pages | 70-70 |
| Publication date | 2018-08-14 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Urban Science (JOURNAL) |
| Journal identifiers | ISSN: 2413-8851 • E-ISSN: 2413-8851 |
| Publisher | MDPI AG (PUBLISHER • IT) |
| DOI | 10.3390/urbansci2030070 |
| OpenAlex | W2887038424 |
| Language | EN |
| Citations received | 3 |
| References cited | 6 |
The objective of this research was to study the behavior and attitudes of consumers from the United Arab Emirates towards using the World Wide Web (WWW) for ordering food online, as well as their perception of social media’s (e.g., Facebook, Twitter, Instagram, and WhatsApp) impact on increasing their knowledge about their food quality options. This research question targets social media’s role in aiding consumer decision-making with regard to enhanced food quality choices and thus enhanced food security. The results of this study showed that about 50% of the respondents frequently use a website to order food online in the study area. The analysis of the survey results showed a strong correlation between the frequency of food ordered online by consumers and the number of consumers who sought specific information about food quality, such as those who wished to obtain information about special diets for both medical and non-medical purposes. A strong correlation was also found to exist between the frequency of ordering food online and consumers who often inquired about buying organic food. Furthermore, the authors found the potential and the need for more transparency and enhancement when exchanging information between online food providers and consumers, in order to achieve the country’s food security goal of better consumer access to food quality information
Advertising · Agriculture · Business · Food quality · Food security · Geography · Order (exchange · Perception · Political science · Quality (philosophy · Social media · Transparency (behavior · World Wide Web · Computer Science · Digital Marketing and Social Media · Food Waste Reduction and Sustainability · Organic Food and Agriculture · Psychology · Food Science · Marketing
| Citations per year | 0.75 |
|---|---|
| Citation span | 2022 - 2025 (4) |
| Highly cited | No |