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The mainstreamisation of web related vocabulary

“Buzz” and “Trolls” in French media archives

Bibliographic Data

ID13118965
AuthorsGustavo Gómez-Mejía (0000-0001-5940-7989, Université de Tours, corresponding author)
Year2022
Volume7
Issue1
Pages47-75
Publication date2022-06-24
Open AccessNo
TypeARTICLE
VenueInternet Histories (JOURNAL)
Journal identifiersISSN: 2470-1475 • E-ISSN: 2470-1483
PublisherRoutledge (PUBLISHER • GB)
DOI10.1080/24701475.2022.2089835
OpenAlexW4283459408
LanguageEN
Citations received2
References cited13

This article analyses the French mainstreamisation process of web related vocabularies through the lens of a collection of archived fragments from national and regional media outlets. A cultural materialist approach is chosen to question the “naturalisation” of a so-called “web language” (langage web) and highlights the role of mediations which help turn once-marginal “jargon” terms into popular digital keywords. This perspective is explored through a diptych of case studies on the discursive journeys of “Buzz” and “Trolls” (1999–2021) using texts and screenshots from Europresse and Internet Archive

BATES · Headline · Jargon · Linguistics · Marketing buzz · Media studies · Perspective (graphical · Sociology · The Internet · Vocabulary · World Wide Web · Computer Science · Cultural Insights and Digital Impacts · Engineering · Linguistic and Sociocultural Studies · Linguistics and Discourse Analysis · Philosophy · Artificial Intelligence

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Citations per year2
Citation span2025 - 2025 (1)
Highly citedNo

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