Character Education Based on Hibualamo Culture for Developing the Creative Economy of Village Communities in North Halmahera

This study explores how Hibualamo—the traditional cultural system of the Tobelo people in North Halmahera—serves as a moral and educational framework for developing a sustainable creative economy in rural communities. Using a qualitative design and an ethno-ecological approach, the research collected data through interviews, participant observation, and document analysis from artisans, elders, and cultural practitioners. Thematic analysis revealed four foundational values—domutu (vision and purpose), garaki (perseverance in work), bobita (solidarity and cooperation), and nonako (identity and pride)—that guide social behavior, entrepreneurship, and character formation. These values constitute a moral capital that strengthens cooperation, creativity, and ethical innovation within community-based enterprises. Despite challenges such as limited market access and technology, the study demonstrates that integrating cultural ethics into education and entrepreneurship fosters resilience and inclusive rural development. The Hibualamo model thus offers a culturally grounded paradigm linking morality, creativity, and sustainability in local economic transformation

Cultural capital · Cultural Sustainability · Entrepreneurship · Moral economy · Participant observation · Psychological resilience · Social capital · Sustainability · Thematic analysis · Cultural and Artistic Studies · Cultural and Religious Practices in Indonesia · Vocational and Entrepreneurial Education