Environmental approach in the hotel industry
Riding the wave of change
Bibliographic Data
| ID | 13135481 |
|---|---|
| Authors | Eddy Soria Leyva (0000-0001-9999-5850, corresponding author), Dayana Parra Parra (0000-0001-6573-6850) |
| Year | 2021 |
| Volume | 3 |
| Pages | 100050-100050 |
| Publication date | 2021-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Sustainable Futures (JOURNAL) |
| Journal identifiers | ISSN: 2666-1888 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.sftr.2021.100050 |
| OpenAlex | W3158618460 |
| Language | EN |
| Citations received | 9 |
| References cited | 39 |
This study provides an exploratory review of how domestic and foreign hotel companies operating in Cuba approach their environmental management from the content publicly communicated on their websites. For this purpose, a quantitative analysis of contents is carried out by means of text mining and Hierarchical Cluster Analysis. Among the results we obtained, it stands out that there is considerable variation in the information that the 10 leading hotel companies provide publicly and only half of them communicate their environmental commitment strategy. The conclusions obtained indicate that Iberostar is the company that promotes the most comprehensive environmental strategy among these ten hotel groups and has the highest level of transversality. Since Iberostar is also one of the leading companies in this field globally, a detailed analysis of its model is carried out. This model can be useful as a benchmarking framework for hotel companies around the world
Benchmarking · Business · Content analysis · Field (mathematics · Hotel industry · Industrial organization · Political science · Sociology · Tourism · Diverse Aspects of Tourism Research · Environmental Education and Sustainability · Environmental Sustainability in Business · Marketing
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| Citations per year | 1.8 |
|---|---|
| Citation span | 2021 - 2025 (5) |
| Highly cited | No |