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From flatmates to realestate? Platform capitalism and the transformation of share housing

Bibliographic Data

ID13135759
AuthorsPranita Shrestha (0000-0002-7623-1345, The University of Sydney, corresponding author), Nicole Gurran (0000-0003-2646-384X, The University of Sydney), Zahra Nasreen (0000-0002-6626-9606, The University of Sydney)
Year2023
Volume5
Pages100070-100070
Publication date2023-10-10
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueDigital Geography and Society (JOURNAL)
Journal identifiersISSN: 2666-3783 • E-ISSN: 2666-3783
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.diggeo.2023.100070
OpenAlexW4387502791
LanguageEN
Citations received7
References cited29

The rise of platform capitalism has been instrumental in facilitating capital accumulation at scale through the commodification of previously untradable services and spaces. Digital real estate technology-based platforms or ‘PropTech’ (Property Technology) have transformed how housing is produced, traded, and managed, augmenting existing and creating new housing markets in ways that are still evolving. While ‘home-sharing’ platform Airbnb has become synonymous with ‘peers’ offering residential accommodation online, more traditional forms of house sharing between ‘flat mates’ have also been digitised by global platforms. In this paper we trace the evolution of Australian share housing platform ‘Flatmates.com.au’ from the online equivalent of a campus noticeboard advertising share houses to a sophisticated real estate platform owned by global, PropTech giant Real Estate Advertising ‘REA Group’. In doing so we examine how ‘platform logic’ i.e., converting user-inputted data to information to asset; exponential growth through network expansion and connectivity – has integrated the social practices and relationships defining share households within the global real estate market. The paper contributes to critical literature on the inter-relationships between platform capitalism and housing, focusing specifically on the share housing sector in Australian cities

Asset (computer security · Business · Capitalism · Commodification · Computer security · Economics · Market economy · Political science · Real estate · Real estate development · Sharing economy · World Wide Web · Computer Science · Digital Economy and Work Transformation · Housing, Finance, and Neoliberalism · Sharing Economy and Platforms · Finance

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  • Housing disruptions

    Open Access•Tim White, D Rogers et al.•Digital Geography and Society•2024

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  • Supplementary rental supply? The digital market for low-cost and informal housing in Sydney, Australia

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    Markus Moos•A Research Agenda for Housing•2019

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    José Van Dijck, Thomas Poell et al.•Platform Society•2018

  • You are what you can access

    Russell Belk, Russell William Belk•Journal of Business Research•2014

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    Open Access•Nick Srnicek•Juncture•2017

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    Open Access•Catherine Fuchs, Christian Fuchs•tripleC Communication Capitalism…•2012

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  • Discounted housing? Understanding shared rental markets under platformisation

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    Open Access•Nicole Gurran, Madeleine Pill et al.•Urban Studies•2021

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  • Late Neoliberalism

    Open Access•Raquel Rolnik•International Journal of Urban…•2013

  • Constructing a New Asset Class

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Unique citing works7
Citations per year3,5
Citation span2024 - 2026 (3)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 7

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