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Reconceptualizing the dark ride experience using first-hand experience

Including the visitor's perspective

Bibliographic Data

ID13136384
AuthorsPieter C M Cornelis (0000-0003-3165-1896, Breda University of Applied Sciences, corresponding author), Wim Strijbosch (0000-0003-2483-9989, Breda University of Applied Sciences)
Year2024
Volume5
Issue2
Pages100157-100157
Publication date2024-10-25
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAnnals of Tourism Research Empirical Insights (JOURNAL)
Journal identifiersISSN: 2666-9579 • E-ISSN: 2666-9579
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.annale.2024.100157
OpenAlexW4403762469
LanguageEN
Citations received1
References cited34

Dark rides embody a noteworthy phenomenon in theme park destinations and beyond, serving as a textbook example of structured experiences. They therefore offer valuable insights for knowledge development on structured experiences in the broader realm of tourism and leisure experiences. Despite various conceptualizations of the dark ride experience, the visitor's perspective has been largely overseen. Through qualitative interviews we explored 16 distinct dark rides, unveiling key constituent components of their experience and identifying contributing factors. Results indicate that dark rides are primarily appreciated for their ability to generate here-and-now experiences, characterized by imagery, imagery-based states, and emotions. However, visitors may inadvertently shift their focus to internal thoughts and cognitions based on motivation, opportunity, and ability-related switch factors, risking mental disengagement. • This paper examines dark ride experiences using in-depth interviews with attendees. • Findings reveal two dark ride experience modes: outward-focused and inward-focused. • In dark rides, visitors dynamically oscillate between the two experience modes. • Attendees favor the outward-focused mode, which dark ride creators generally aim for. • Motivation-Opportunity-Ability (MOA)-based switch factors facilitate (un)syncing of lived with intended experience

Aesthetics · Archaeology · Art · Astronomy · Dark tourism · Great Rift · Perspective (graphical · Physics · Sociology · Tourism · Visitor pattern · Visual arts · Computer Science · Consumer Behavior in Brand Consumption and Identification · Consumer Retail Behavior Studies · History · Psychology

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Unique citing works1
Citations per year1
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo

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