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Empowering tomorrow

Nurturing young tourists to lower food waste

Bibliographic Data

ID13136398
AuthorsClaudia Cozzio (0000-0002-5533-1638, Free University of Bozen-Bolzano, corresponding author), Isabel Schäufele (0000-0003-3740-2858, Free University of Bozen-Bolzano), Oswin Maurer (0000-0003-3728-0598, Free University of Bozen-Bolzano)
Year2024
Volume5
Issue2
Pages100156-100156
Publication date2024-11-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAnnals of Tourism Research Empirical Insights (JOURNAL)
Journal identifiersISSN: 2666-9579 • E-ISSN: 2666-9579
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.annale.2024.100156
OpenAlexW4404029725
LanguageEN
Citations received1
References cited48

One third of food produced for humans is wasted between production and consumption and a considerable amount of food waste occurs in the hospitality sector related to plate waste. A specific focus is laid on the food behaviour of the next generation of tourists, as this group is crucial in contributing to long-term sustainability. Through combining two studies, a survey (N. 170 respondents) plus a field experiment (N. 2.264 units of observation), this research deepens the understanding on attitudes and behavioural intentions of young tourists toward plate waste, alongside their actual plate waste minimising behaviour when exposed to different persuasive interventions. This study proposes operational measures to trigger the involvement of the next generation of tourists in plate waste minimization and to educate young consumers toward zero plate waste. • We put a specific focus on the next generation of tourists. • Young people need guidance in eating situations as they show non-rational behaviours. • We combine a survey-based study and a natural field experiment. • Young tourists tend to activate the individual level of self. • Persuasive interventions grounded on rewards play an important role

Business · Environmental planning · Food waste · Geography · Waste management · Culinary Culture and Tourism · Engineering · Food Waste Reduction and Sustainability · Innovation and Socioeconomic Development · Marketing

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Unique citing works1
Citations per year1
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 1

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