Conjoint Analysis vs Preference Analysis
A Comparison
Bibliographic Data
| ID | 13648248 |
|---|---|
| Authors | Thomas R Schori (CC Services, Inc., Bloomington, IL, corresponding author), H Lee Meadow (Bentley College, Waltham, MA) |
| Year | 1987 |
| Volume | 60 |
| Issue | 3_part_2 |
| Pages | 1063-1068 |
| Publication date | 1987-06-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Psychological Reports (JOURNAL) |
| Journal identifiers | ISSN: 0033-2941 • E-ISSN: 1558-691X |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/0033294187060003-208.1 |
| OpenAlex | W4250149943 |
| Language | EN |
| References cited | 2 |
Conjoint and Preference Analyses were used in an attempt to identify a potential new product's optimal configuration. From each analysis, the same conclusions were drawn, that is, there was no analytic advantage of one analysis over the other. Since the Preference Analysis was more simple and less costly to use, this procedure seems more desirable to use in optimizing a new product's design
Conjoint analysis · Preference · Product (mathematics · Simple (philosophy · Statistics · Cognitive and psychological constructs research · Economic and Environmental Valuation · Mathematics · Psychology · Sensory Analysis and Statistical Methods
| Highly cited | No |
|---|