Do Personalization and Postage Make a Difference on Response Rates to Surveys of Professional Populations
Bibliographic Data
| ID | 13650409 |
|---|---|
| Authors | Vanessa D Moss (Utah State University, corresponding author), Blaine R Worthen (Utah State University) |
| Year | 1991 |
| Volume | 68 |
| Issue | 2 |
| Pages | 692-694 |
| Publication date | 1991-04-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Psychological Reports (JOURNAL) |
| Journal identifiers | ISSN: 0033-2941 • E-ISSN: 1558-691X |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.2466/pr0.1991.68.2.692 |
| OpenAlex | W2032864413 |
| Language | EN |
| Citations received | 3 |
| References cited | 9 |
The purpose of this study was to test the effectiveness of two techniques for increasing response rates to mailed questionnaires, namely, type of covering letter salutation (handwritten vs typed) and return postage (metered vs nonmetered). Surveys were sent to 300 randomly selected members of the National Council for Measurement in Education. A 2 × 2 factorial analysis of variance showed typed salutations were more effective than handwritten salutations in eliciting responses from this professional population. No differences in response rates were found between metered and nonmetered return envelopes
Biology · Business · Factorial analysis · Medical education · Personalization · Population · Significant difference · Sociology · Statistics · Test (biology · Variance (accounting · World Wide Web · Computer Science · Demography · Focus Groups and Qualitative Methods · Marketing · Mathematics · Medicine · Patient Satisfaction in Healthcare · Psychology · Social Psychology · Survey Methodology and Nonresponse
| Unique citing works | 3 |
|---|---|
| Citations per year | 0,1 |
| Citation span | 1995 - 2009 (15) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 3 |