Incorporating Attitudes and Imitation in the Bass Model of Diffusion
Bibliographic Data
| ID | 13655700 |
|---|---|
| Authors | Richard H Evans (0009-0007-7280-8323, Syracuse University, corresponding author) |
| Year | 1995 |
| Volume | 77 |
| Issue | 3 |
| Pages | 1043-1048 |
| Publication date | 1995-12-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Psychological Reports (JOURNAL) |
| Journal identifiers | ISSN: 0033-2941 • E-ISSN: 1558-691X |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.2466/pr0.1995.77.3.1043 |
| OpenAlex | W2137598321 |
| Language | EN |
| References cited | 10 |
This study incorporated attitudes and imitation in the Bass (1969) model of diffusion. It was hypothesized that the Bass model with the inclusion of attitudes and imitation would perform better than a naive Bass model. Mean absolute deviations over three levels of purchase intention confirmed the hypothesis. 120 undergraduate business school students served as subjects and the stimulus object was athletic shoes
Bass (fish · Fishery · Imitation · Research Object · Innovation Diffusion and Forecasting · Psychology · Social Psychology
| Citation velocity | historical |
|---|---|
| Highly cited | No |