Development and Empirical Validation of Symmetric Component Measures of Multidimensional Constructs
Customer and Competitor Orientation
Bibliographic Data
| ID | 13656300 |
|---|---|
| Authors | Hans Eibe Sørensen (0000-0002-9430-6777, University of Southern Denmark, corresponding author), Stanley F Slater (Colorado State University) |
| Year | 2008 |
| Volume | 103 |
| Issue | 1 |
| Pages | 199-213 |
| Publication date | 2008-08-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Psychological Reports (JOURNAL) |
| Journal identifiers | ISSN: 0033-2941 • E-ISSN: 1558-691X |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.2466/pr0.103.1.199-213 |
| PMID | 18982953 |
| OpenAlex | W3123448670 |
| Language | EN |
| Citations received | 3 |
| References cited | 40 |
Atheoretical measure purification may lead to construct deficient measures. The purpose of this paper is to provide a theoretically driven procedure for the development and empirical validation of symmetric component measures of multidimensional constructs. Particular emphasis is placed on establishing a formalized three-step procedure for achieving a posteriori content validity. Then the procedure is applied to development and empirical validation of two symmetrical component measures of market orientation, customer orientation and competitor orientation. Analysis suggests that average variance extracted is particularly critical to reliability in the respecification of multi-indicator measures. In relation to this, the results also identify possible deficiencies in using Cronbach alpha for establishing reliable and valid measures
Business · Component (thermodynamics · Customer orientation · Empirical research · Orientation (vector space · Statistics · Customer Service Quality and Loyalty · Marketing · Mathematics · Psychology · Technology Adoption and User Behaviour
Multivariate data analysis
Reliability and Validity Assessment
Multidimensional Constructs in Organizational Behavior Research
Market Orientation
The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations
A Paradigm for Developing Better Measures of Marketing Constructs
Market Orientation
An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment
The Capabilities of Market-Driven Organizations
Strategic Orientation of the Firm and New Product Performance
The use of lisrel in validating marketing constructs
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
A Paradigm for Developing Better Measures of Marketing Constructs
A Brief Tutorial on the Development of Measures for Use in Survey Questionnaires
Testing Structural Equation Models
Structural equation modeling in practice
Measurement in the Social Sciences
Convergent and discriminant validation by the multitrait-multimethod matrix
| Citations per year | 0.25 |
|---|---|
| Citation span | 2014 - 2015 (2) |
| Highly cited | No |