Physical Attractiveness and Sex in Judgments About Perceived Sexually Promiscuous Others 1

This study investigated sex and physical attractiveness in evaluations of perceived promiscuous persons. Evidence for the double standard was expected, such that men would rate a promiscuous woman less favorably than women would rate a promiscuous man. University students (25 women and 24 men) viewed a photograph of an attractive or unattractive target and read fictitious information, including promiscuous sexual behavior, about the target. Analysis gave physical attractiveness effects and limited evidence for a reverse double standard. Women rated a promiscuous man more negatively than men rated a promiscuous woman

Attraction · Attractiveness · Developmental psychology · Physical attractiveness · Sexual attraction · Sexual behavior · Evolutionary Psychology and Human Behavior · Psychology · Sexual Assault and Victimization Studies · Sexuality, Behavior, and Technology · Social Psychology